For 32 years, we have been successfully developing innovative products and brands with and for the people who use them.

Approach

We support businesses in effectively connecting brands, products, and users. To achieve this, we engage with people to better understand their perspectives, needs, and expectations. From these insights, we create suitable design solutions for brands, products, packaging, architecture, and services.


This results in iconic designs that enable innovative and efficient sustainable growth.

Services

Design

Transformation
+ Process Support

Transformation
+ Process Support

People-centric foundations for managing change and shaping the future of organisations

  • Future-proof strategies and vision development

  • Guidance through periods of change

  • Stakeholder insights and shifting perspectives

  • Driving innovation and fostering acceptance

  • Identifying new opportunities and potential

  • Future scenarios and informed decision-making

  • Strategic narratives for transformational change

Strategy

Strategy + Brand

Strategy
+ Brand

Strategy
+ Brand

Strategic foundations for clear positioning, consistent brand management, and long-term direction.


  • Vision & Brand Strategy

  • Vision, Mission, Values, & Positioning

  • Brand Identity & Brand Architecture

  • Customer Experience Concepts

  • Naming Systems & Narratives

  • Claim & Slogan Development

  • Strategic Guidance for Design & Implementation

Design

Branding
+ Visuelle Identität

Branding
+ Visual Identity

Visual systems that make brands visible, distinctive, and recognizable – across all media.

  • Brand design & visual identity

  • Logo & icon systems

  • Typography & color system development

  • Imagery & illustration systems

  • Design & brand languages

  • Packaging design

  • Design guidelines & brand manuals

Prototyping

Product + Packaging

Product
+ Packaging

Product
+ Packaging

Designing products and packaging as functional, brand-aligned, and sustainable touchpoints.

  • Product concepts & form development

  • Product design (Food, cosmetics, FMCG, furniture)

  • Design for serial & system products

  • Scalable packaging systems

  • Material & sustainability strategies

  • Ergonomics, handling & modularity

  • Prototypes (model making, 1:1, testing)

Prototyping

Space + Experience

Space
+ Experience

Space
+ Experience

Translating brands into tangible, functional and context-driven environments.


  • Spatial design, architectural concepts & modular spatial systems

  • Retail, pop-up & showroom concepts

  • POS experiences & brand integration

  • Digital interfaces & touchpoints

  • In-lab testing
    (prototyping, 1:1 scale, layout development)

  • Community & context design

  • Roll-out & production supervision

What we stand for:

01

How we work:

02

What we stand for:

01

How we work:

02

What we stand for:

How we work:

DfHN

Design for Human Nature

Studio

Lippeltstraße 1

20097 Hamburg

Ponton

Entenwerder 1

20539 Hamburg

DfHN

Design for Human Nature

Studio

Lippeltstraße 1

20097 Hamburg

Ponton

Entenwerder 1

20539 Hamburg