We create lasting, impactful, and close connections between brands and people.

Approach

We support businesses in effectively connecting brands, products, and users. To achieve this, we engage with people to better understand their perspectives, needs, and expectations. From these insights, we create suitable design solutions for brands, products, packaging, architecture, and services.


This results in iconic designs that enable innovative and efficient sustainable growth.

Services

Strategy

Strategy + Brand

Strategy
+ Brand

Strategy
+ Brand

Strategic foundations for clear positioning, consistent brand management, and long-term orientation.


  • Mission statement & brand strategy

    (vision, mission, values, positioning)

  • Brand identity & brand architecture

  • Customer experience concepts

  • Naming systems & narratives

  • Claim development

  • Strategic guidelines for design and implementation

Design

Branding + Visual Identity

Branding
+ Visual Identity

Branding
+ Visual Identity

Visual systems that make brands visible, distinctive, and recognizable—across all media.


  • Brand design & visual identity

  • Logo & symbol systems

  • Typography & color concepts

  • Visual language & illustration systems

  • Graphic design for print & digital

  • Packaging design

  • Design guidelines & brand manuals

Prototyping

Product + Packaging

Product
+ Packaging

Product
+ Packaging

Designing products and packaging as functional, brand-oriented, and sustainable touchpoints.


  • Product concepts & form finding

  • Product design (food, cosmetics, FMCG, furniture, systems)

  • Design for series and system products

  • Scalable packaging systems

  • Ergonomics and handling

  • Brand-oriented tools and modular product solutions

  • Prototypes (model construction, 1:1, tests)

Prototyping

Space + Experience

Space
+ Experience

Space
+ Experience

Spatial translation of brands into tangible, functional, and context-related environments.

  • Spatial design & architectural concepts

  • Retail, pop-up, and showroom concepts

  • Modular room systems

  • POS experience & brand integration

  • Digital interfaces & touchpoints

  • Community & context design

  • Rollout & production support

What we stand for:

01

What we stand for:

01

How we work:

02

How we work:

02

What we stand for:

01

How we work:

02

What we stand for:

What we stand for:

How we work:

How we work:

DfHN

Design for Human Nature

Studio

Lippeltstraße 1

20097 Hamburg

Ponton

Entenwerder 1

20539 Hamburg

DfHN

Design for Human Nature

Studio

Lippeltstraße 1

20097 Hamburg

Ponton

Entenwerder 1

20539 Hamburg

DfHN

Design for Human Nature

Studio

Lippeltstraße 1

20097 Hamburg

Ponton

Entenwerder 1

20539 Hamburg