Client
Elopak
Project
Consulting & Strategy
Description
Based on qualitative user research, we developed a communication strategy that opens up the packaging system to new segments and builds trust in its market viability among potential business clients.
User Research
|
Strategy Development
|
Communication
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Sales Consulting
How can a proven food packaging solution be successfully adapted for non-food products?
Established viewing habits, product expectations, and purchasing patterns largely shape how new packaging solutions are perceived. Understanding these factors was essential for both consumers and potential business clients alike.
Solution
Together with ELOPAK, we conducted workshops with users and internal stakeholders to explore existing perceptions, usage patterns, and expectations surrounding the packaging system.
We translated these insights into clear, actionable recommendations and communication tools that support sales and drive further product development.
“Seeing collaboration translated into a physical space is truly inspiring. This is a brilliant example of an unconventional working environment done right. The system is designed first and foremost for longevity, which to me represents the most sustainable approach possible.”
We use design, co-creation processes, and user workshops as strategic research tools to test ideas directly with users, challenge assumptions, and provide our clients with a solid foundation for decision-making.
