Client
Hansaplast
Project
Brand Relaunch
Description
Together with our 'Smile' logo, we transformed the packaging from a simple information board into an eye-catching product display that helps customers make their buying decision in seconds.
Logo
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Packaging Design
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Brand Relaunch
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Sustainability
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System
How can packaging design build trust before you experience the product?
On the shelf, every moment counts. People make decisions in a matter of seconds. In the healthcare sector in particular, success relies on trust in the product and the reassuring feeling of making the right choice.
Solution
We designed the Hansaplast packaging as a direct experience with the product. Through micro-embossing, the packaging makes the plaster both visible and tactile. The texture and scale match the actual product, enabling faster selection and buying decisions. The result: a 15% increase in sales in the first year after launch, higher brand recognition, and clearer shelf navigation.
The new "Smile" logo also captures this sense of clarity and instant relief without needing words. It symbolises that small yet significant moment of comfort when the plaster is applied and the pain begins to fade.
“The design architecture was consistently applied to the entire product range with high quality. By realistically and authentically depicting the product, a medical-emotional design language was developed that clearly communicates the product and its specific benefits.”
Juror
German Packaging Award
We design packaging as the essential touchpoint between your product and your audience. From globally successful designs to the conscious choice of materials, we create experiences for brands that make trust tangible.
Packaging that intuitively connects with the senses offers immense potential, especially in industries where trust is the key buying decision.
