Client

Micasa

Project

Experience Store

Description

Longevity requires adaptability. That is why we partnered with Micasa to create a modular spatial system designed to continuously host fresh product experiences.

1 System

for all applications in the store

100%

Modular, adaptable, and reusable

Architecture

|

Brand Strategy

System

Setup of the micasa Experience Store in the Design for Human Nature hall, featuring modular elements, plants, and a centrally positioned chair.

View through a round opening in a shelving wall onto a seating area where a person is reading a magazine; in the background, shelves and wall grid of the modular store concept are visible.

How do you transform a small retail space into an engaging experience?

Micasa wanted to get closer to its customers and welcome them with the reassuring sense of high quality that the brand stands for. The challenge was to bring the extensive product range to life and create an inspiring, personalized shopping experience.

A model of the modular micasa Experience Store made from wood, foam, and paper, where three people are working and rearranging various elements to test shop configurations.

Solution

Building on the brand identity, we designed a modular system centered around the familiar yellow circle and a structured grid. Flexible frame elements can be combined to create spaces for changing themes and spontaneous experiences—without the need for drywall, yet offering high adaptability. This transforms the micasa "Experience Stores" into places where design, quality, and inspiration truly come to life.

"Thanks to the intelligent design of flexible elements, new worlds and exciting shopping experiences can be continuously created in a sustainable manner."

Chana Wernli

Head of Visual Merchandising at Micasa

Go to Source

We design spaces that go beyond mere function – creating systems that blend guidance, emotion, and efficiency. The micasa "Experience Store" is brand architecture brought to life.